Dragons' Den & Tea+
In April 2017, TEA+ founder James filmed a pitch for the BBC’s Dragon’s Den. You may have seen it air in February 2018, or perhaps you’ve seen since seen it on our YouTube channel.
As a challenger brand at our core, we saw the Den as another challenge to take on. After a brilliant pitch and a grilling from all four of the Dragons, James shook hands on a deal with Tej Lalvani, the CEO of Vitabiotics; James left the Den with a Dragon on board.
As quoted by the BBC2 Twitter feed: “What better way to kick off your vitamin business with a deal from the Vitamin King!”
Our Vitabiotics partnership
After James’ time on Dragons' Den and the investment he won from Tej Lalvani, our brand has been through some exciting redevelopment.
We began a partnership with Vitabiotics, the UK’s #1 vitamin manufacturer, which has taken our vitamin teas into their next evolution. We spent summer 2018 working on the finer details, reworking and refining the blends and the brand all in preparation for our relaunch!
The BIG Reveal!
In November 2018, T Plus became the TEA+ you see today.
It took months of hard work, a lot of taste testing and plenty of late nights but we made it and we're so proud of our refined range of vitamin infused teas.
We officially launched TEA+ on the 6th November 2018 and revealed our 4 new blends and a brand new look. We brought out the first ever 100% RDA Vitamin D infused tea and we refined and improved on some previous favourites.
What James thought of the experience
So, as if running a vitamin super tea company wasn't stressful enough, James decided to notch up the stress levels a little and take on the Dragons in their own back yard!
"It was a big call. We've always believed in what we are doing in trying to make something better in the world of healthy, hot drinks. We've created something brand new and (we think) better, so in doing something like Dragons' Den, I knew we would be there to be shot at.
However, we're a challenger brand and we're out to take some risks and shake things up. Taking on the challenge of the Den proved an offer too good to turn down, so we went for it (or rather, everyone else pushed me into going for it and they all stayed at home)."