The journey to the brand new TEA+ began quite a while ago now and it's taken a lot of long nights and hard work to bring it to you.
In April 2017, TEA+ founder James filmed a pitch for the BBC’s Dragon’s Den. You may have seen it air in February 2018, or perhaps you’ve seen since seen it on our YouTube channel. After a grilling from all four of the Dragons, James shook hands on a deal with Tej Lalvani, the CEO of Vitabiotics.
Once the cameras were off and everyone was back in their respective offices, the real work began. TEA+ was to become a member of the Vitabiotics family.
Our decision to change the brand was a tough one. The old look teas were a favourite of many loyal vitamin tea drinkers and we had grown quite attached to it ourselves.
The vision was always to create a new category of vitamin teas with the aim to combine the health benefits of herbal and green teas with that of supplements. Since our launch in 2016, we’ve been so pleased so see people buying in to our vision and embracing our vitamin teas.
However, we felt that it was time for both the blends and the brand to evolve and grow into new spaces.
Our vitamin teas bridge two different worlds – tea and supplements – and we wanted a brand that reflected the expertise and benefits of these worlds.
And of course, the Vitabiotics logo now proudly sits on the front of every one of our teas to verify the expertise and research that goes in to every tea bag.
The next thing we wanted to tackle was the blends. Each one of our original blends was both delicious and nutritious, however we wanted more.
It’s taken over a year of reworking, refining and reformulating each blend to bring us to our brand-new range.
Now every tea bag contains up to 100% RDA of targeted vitamins, with each one blended by experts to support you in different ways. We’ve kept the same natural fruit flavours, that are loved by so many, but increased our vitamin levels across the board so to truly infuse health into every cup.
A blend of echinacea, 25% RDA vitamin D & ginseng with 100% RDA vitamin C, which contributes to the normal function of the immune system. TEA+ Defence is designed to help support the immune system when you need it most, with natural orange and blueberry flavours.
A blend of milk thistle, dandelion root and ginger root with selenium, vitamin C and B complex, including Biotin, which contributes to the maintenance of normal hair & nails. Milk thistle and dandelion root can help cleanse the body to aid in a natural detox, with natural apple and blackcurrant flavours.
A blend of yerba mate, vitamin C & ginseng with 100% RDA in 8 B vitamins, including Biotin and Vitamin B6 & B12, which contribute to the reduction of tiredness & fatigue. TEA+ Energy is designed to aid an active lifestyle. Naturally raspberry and pomegranate flavoured vitamin tea.
And we’re incredibly please to have finally launched the first-ever 100% RDA Vitamin D tea! Our TEA+ Vitamin D is a blend of lemongrass, green tea, natural mango and pineapple flavours and Vitamin D, which helps maintain normal bones & teeth and aids in normal muscle function.
“We set out to evolve the healthy hot drink space by introducing the world of supplements to the category for the first time,” TEA+ Founder James explains. “This partnership gives us the ability to leverage the expertise of Vitabiotics and will take the range to a whole new level.”
We’ve got plenty more things in the pipeline and we can’t wait to bring you more, from our place in the Vitabiotics family.