A Look Back At 2018
2018 has been a landmark year for us at TEA+. A lot has happened and things are looking pretty different to how we started off the year 12 months ago. We wanted to get into the New Year spirit, and take a moment to reflect on our most memorable moments of the year as we wave farewell to it.
Where you can find us
We launched into Boots stores across stores nationwide and on Boots.com in January, as part of their new wellness section. We sat pride of place on shelves across 60 stores up and down the country. This is set to increase significantly ( stay tuned for news on that in a few weeks ) as we grow our listing with Boots. That is in addition to Holland & Barrett, Ocado, Wholefoods and many brilliant independents around the country as we have aimed to make sure you can get your vitamin tea close to home.
Early this year, James took to television and pitched our vitamin teas on Dragons Den. As a challenger brand at our core, we saw the Den as just another challenge to take on. James left the Den with a Dragon on board - specifically Vitabiotics CEO Tej Lalvani. As quoted by the BBC2 Twitter feed: “What better way to kick off your vitamin business with a deal from the Vitamin King!”
Our team grew
As Spring rolled around, we welcomed some new faces to our team. Penny, our in-house Nutritionist and Business Development Manager came on board. Later, we welcomed our Marketing Manager Vicki and Operations Manager Derek to the team. We’ve continued to expand the office with our newest addition Hannah, taking on the role of Sales and Marketing Assistant this November!
We’ve grown outside of the UK also this year and have added listings around the world to our list. We are now stocked in Mexico, UAE, Kuwait, Qatar and several European countries and will be launching throughout Ireland in January 2019. We're so proud to have TEA+ spreading across the globe - watch this space for 2019!
We’ve already mentioned James’ time in the Den and the investment he won from Tej Lalvani, but what this meant for us as a brand was some exciting redevelopment began. We began a partnership with Vitabiotics, the UK’s #1 vitamin manufacturer, which would take our vitamin teas into their next evolution. We spent the summer working on the finer details, reworking and refining the blends and the brand all in preparation for...
The big reveal
Our relaunch! The T Plus that began 2018 became the TEA+ you see today. It took months of hard work, a lot of taste testing and plenty of late nights but we made it. We officially launched TEA+ on the 6th November and revealed our 4 new blends and a brand new look. We brought out the first ever 100% RDA Vitamin D infused tea and we refined and improved on some previous favourites. As we go into 2019, you should be seeing them arrive in stores near you soon - right now, you can purchase all the new TEA+ blends right here on our website.
And tune in Sunday...
There’s still a few days left on 2018 and we’ve still got a little something up our sleeve. We can’t reveal it yet, but what we can say is keep an eye out for James returning to your screens with our vitamin infused teas very soon!